LIGHT UP CHRISTMAS
I had a lot of fun working on the visuals for the 2019 Christmas Campaign for Sports Direct.
We were a strong varied team of creatives throwing ideas around and developing the direction of the campaign.
There were many outputs, such as the video seen above. This video was displayed on store screens across Europe (including Oxford Street, London) during the Christmas period.
It was also used as an online social content piece to promote products for brands such as Nike, Adidas, Under Armour and Puma.
Below are some illustrated banners and videos that were used for web, social and in-store.
I worked on the illustration, animation and typography for this project (concepting these elements through to creation and post production).
ILLUSTRATION, ANIMATION, TYPOGRAPHY
Laura McHugh
VIDEOGRAPHY
Jordan Earnshaw
DIRECTION/CONCEPTING
Jordan Earnshaw, Myles Greenfield, Craig Stonach,
Laura McHugh, Kelly Lithgow
STYLIST
Rachael Laura White
PHOTOGRAPHY
Will Cornelius
RETOUCHING
James Cowley
GRAPHIC DESIGN
Dan Harrington